Our Luxury Travel and Yachting Trend Report has been designed to be a resource and a foundation for trend-based strategy for the next five years of luxury travel. Up until recently, the luxury travel industry has been largely focused on catering to Millennials (Gen Y), but now that many of them have become parents to Gen Alpha, their needs are changing. Not only are Millennials the most traveled generation on Earth but a large proportion of them are exploring the world with their offspring, which means Gen Alpha Design will increasingly take precedence when it comes to vacation planning. (As every parent knows, if the kids are happy, everyone’s happy…)
By 2027, Generation Alpha will be aged between two and 16, which means luxury travel companies have a huge opportunity to recalibrate their offerings to better cater to this youthful demographic and their Gen Y parents. It’s also worth noting that a growing number of parents are now part of the LGBTQ+ community and that, in the UK 23% of families are headed up by a lone parent (about 90% of whom are women), so hospitality companies need to challenge their assumptions of what a modern family looks like and what their needs are.
Whether it’s riding purebred Nordic horses across Icelandic lava fields or going fossil hunting in Madagascar, Pelorus is noticing an increasing demand for more adventurous and intrepid family holidays. With the pandemic behind us, the company is now able to create long-term travel plans for clients, scheduling trips abroad for forthcoming school holidays that will complement the education they receive on home soil. After all, what better way to learn about climate change and conservation, for example, than seeing icebergs first-hand or endangered animals in the wild?