How do your unique resumes help you to reach destinations other agencies don’t, or can’t, seem to access?
Geordie: “Special access to certain parts of the planet is a key differentiator between ourselves and other operators in the industry. There are so many corners of the world that people do not know exist, or if they do, how to access them. Our aim is to give them the access and opportunity to experience these extraordinary places.”
It follows then that you must have a unique network of contacts in some far-flung regions?
Geordie: “We have been very lucky to work with some incredible people worldwide, and our experience of working alongside indigenous people has certainly given us a cultural advantage. Coming into the travel and yacht sectors, we realized that most operators use the same contacts in each country, therefore offering the same as everyone else. Our global network of contacts is very different and includes everything from government agencies, jungle experts to Arctic guides. This enables us to unearth some extraordinary locations that are simply not offered by the rest of the industry and is what sets us and our clients’ experiences apart. In addition, these are the amazing people who bring everything to life and make it memorable, exciting, and fun.”
How is this employed to guarantee a client’s security and safety?
Geordie: “Our backgrounds have trained us to identify and mitigate risk, ensuring clients’ safety and security at all times. We carry out thorough risk assessments for all our experiences and thorough due diligence on the people, assets, and equipment that we employ to make them happen. All our guides, hosts, captains, and pilots have up-to-date qualifications and medical training.
Jimmy: “Risk management is at the heart of everything we do. Medical cover is not a given for most companies but is something we take seriously; this is considered at every step of the way in any location. It also looks at getting people home if there are issues with a client’s family member who isn’t on the trip. Mitigating against risk is not a tool with which to reduce fun and enjoyment, but one to enhance it and ensure clients can maximize their experience.”
Are there any destinations that are off-limits?
Geordie: “Unfortunately, there are many locations that we will not operate in. This might be due to political risk in a country or equipment safety issues in a particular environment. The ability to say no to a client is incredibly important – if it does not pass our risk assessments, we will find another exciting alternative.”
Are people right in assuming that, because you’re ex-military, the experiences you design may have a hardcore edge?
Geordie: “We believe in showing people the best of the planet in style and luxury. The majority of our experiences are soft adventures with very high levels of comfort and mostly cater to slightly more adventurous families, groups of friends, and honeymoon couples. The fact we are ex-Army gives our clients total peace of mind that their holiday will run smoothly and safely, but also that we have the logistical knowledge to bring luxury to any part of the world.”
Jimmy: “The military tag should give people reassurance that they are in safe hands. Our ability to cater to all demographics – couples on honeymoons to families with young children – is about understanding the client and what makes them tick and then designing an experience that caters to all their needs and desires. Our combined experience of working for multiple companies has broadened our approach, and, ultimately, it is more about designing a lifestyle based on experiences. We aim to create the magic for clients who wish to travel, and this is underpinned with the skills and education the military gave us.”