Do you remember ‘Afterglow’? It was that night skiing advert that dropped in 2014 featuring pro skiers Chris Benchetler and Daron Rahlves. They were resplendent in ski suits studded with 7000 LEDs and powered down slopes in the dark with the assistance of colorful 4000-watt spotlights. Four years later and it’s received five million views and counting.
Making the thing happen was a triumph of creative perseverance. Using Google Earth to scout out exactly the right spot, the team required multiple planes, helicopters, and sleds to transport 9000 pounds of gear to a backcountry ridge in the middle of Alaska. With a secondary filming location in British Columbia, the crew, after months of careful prep, finally pulled the project together.